Who we are
![A picture of Simon Boardman the CEO & founder of Shadow Seller.](https://static.wixstatic.com/media/2c2ba9_bc5d7a580af04a07a0e25053009243ed~mv2.jpg/v1/crop/x_236,y_0,w_4686,h_5159/fill/w_446,h_491,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/SimonBoardman-004.jpg)
Simon Boardman
Company founder, marketing & sales leader, experienced seller & serial victim of the perpetually "old school" sales theory & training.
Bill Wallace
Bill is an experienced executive leader skilled in sales growth, strategic sales and marketing, and global account management. He excels in retooling Go-to-Market strategies and coaching, with over $6B in deals worldwide. His expertise is crucial in AI-driven sales enablement
![Wallace.jpg](https://static.wixstatic.com/media/3e61d0_5a28930bbc1041b6b4e8f69ac645622c~mv2.jpg/v1/crop/x_16,y_0,w_324,h_357/fill/w_446,h_491,al_c,lg_1,q_80,enc_auto/Wallace.jpg)
![handron.jpg](https://static.wixstatic.com/media/3e61d0_8732f0f13d254e1589b4fd20e6bb1f79~mv2.jpg/v1/crop/x_33,y_0,w_653,h_719/fill/w_446,h_491,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/handron.jpg)
Mark Handron
Mark has built and led teams who drive revenue both directly and through strategic alliances and partnerships. Through a 20+ year career as an individual sales contributor, sales leader, coach, channel and alliance GTM leader, Mark has gained a deep understanding of the critical success factors for sales teams and leaders. Mark's experience in sales training and method are invaluable in this new world of AI enablement & readiness for sellers.
Andy McCartney
Andy is Head of AI Services at Shadow Seller. He brings 25+ years of enabling and onboarding customers with analytics and AI technologies. This includes: speech recognition, text-to speech, RPA/agents, predictive AI forecasting, GenAI assistants for business productivity, GenAI custom GPT's and workflow automation. ​​
![asm1.png](https://static.wixstatic.com/media/3e61d0_b788dacbde5c4793bf47e0159f2bee13~mv2.png/v1/crop/x_469,y_0,w_981,h_1080/fill/w_446,h_491,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/asm1.png)
Shadow
The new kid on the team is our AI sales side kick Shadow. Just like your real shadow he's always there - watching out for you. A shadow is unobtrusive, but ever present, providing you advice, insights and support, whenever you need it.
Shadow wants to shake up the sales in three ways:
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Getting sellers (veterans & "less" veteran alike) better prepared, faster and with less effort.
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Allowing sales leaders to coach the team (without being solely dependent on themselves to do it), help the team raise their game, be more consistent and save money on training.
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Helping the part time sellers, account directors and others in business development.
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![A picture of the Shadow Seller.](https://static.wixstatic.com/media/3e61d0_54892cdff1d84504bc9bccd8baa9758b~mv2.jpg/v1/crop/x_0,y_5,w_371,h_408/fill/w_446,h_490,al_c,lg_1,q_80,enc_auto/bfishshadowseller_edited_edited_edited_j.jpg)