Who we are
Simon Boardman
Company founder, marketing & sales leader, experienced seller & serial victim of the perpetually "old school" sales theory & training.
Stephen Boyle
Versatile business leader across software, Business Applications, Infrastructure and Cloud Platforms leveraging direct and indirect sales models.
Joel Borellis
Industry tech veteran. Led technical architect and enablement teams at Oracle, Microsoft and AWS.
Obviously a Texas fan - right?
Andy McCartney
Andy is Head of AI Services at Shadow Seller. He brings 25+ years of enabling and onboarding customers with analytics and AI technologies. This includes: speech recognition, text-to speech, RPA/agents, predictive AI forecasting, GenAI assistants for business productivity, GenAI custom GPT's and workflow automation. ​​
Shadow
The new kid on the team is our AI sales side kick Shadow. Just like your real shadow he's always there - watching out for you. A shadow is unobtrusive, but ever present, providing you advice, insights and support, whenever you need it.
Shadow wants to shake up the sales in three ways:
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Getting sellers (veterans & "less" veteran alike) better prepared, faster and with less effort.
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Allowing sales leaders to coach the team (without being solely dependent on themselves to do it), help the team raise their game, be more consistent and save money on training.
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Helping the part time sellers, account directors and others in business development.
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